More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. After that I casually asked at a few others stores and apparently it's the same all over town. Good Lord, people. etc. 1965. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Is Rebel Bourbon good whiskey? Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. Home Whiskey Review Rebel Yell Bourbon. Confederate Defeat Re-examined". The original name of the company was W.L. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Sharp. Ive been going to this park for years but now its tainted. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Once I became more conscious of the significance of the name, I did find it awkward. Its not difficult. As one of those small minority it has never really bothered me either. Awww poor baby. That's how we are supposed to do this right? And Charley said, "Well, that's fine." Fifty years later, that pissed off quite a few people. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. But more importantly, we cannot white wash history (forgive that wording, please!). In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. And its got a bit of an edge, thanks to the addition of the Confederate flag. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. I for one am glad they did. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Changing it just seems to serve no purpose and make the park seem more bland. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. This change is still being implemented on retail shelves. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. At last it grew too dark to fight. To me it was just a name given to a coaster, devoid of any historical or political significance. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. 2 We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Rebel Yell is one of those old throwbacks. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. 'Woh-who-ey! In 2019 Rebel Yell went through a rebranding effort. If youve got a problem with a brand distancing itself from the CSA then youre the problem. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Katelyn is a freelance writer in Portland, Oregon. The last thing, and maybe most important, is a low price tag. But Racer 75? Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Other wheated bourbons include Makers Mark, Larceny, and W.L. The '75' refers to 1975, the year that the ride opened. I've heard the 10-yr is the same juice from the Old Fitz decanters. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Rebel Bourbon is a decent intro into wheated bourbon, however. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. The yell has also been described as similar to Native American cries. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Maybe the barrels that didn't make the cut? Especially for those of us that have been riding it since the 70s," said one more. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). The Rebel Yell brand is currently produced at the Luxco distillery. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Im only speaking for myself and the people I encountered. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. The company would eventually break up in 1972. I like Rebel Bourbon a lot better at the $13 price point than $18. Why did they HAVE to choose such a name in the first place? Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. The Luxco distillery is located in Louisville, Kentucky. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Weller. Lets be honest were talking about a $15 bottle of bourbon. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! "Who Whipped Whom? But it never did any good. Rebel Yell 10 Year Details. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. When it was launched, it was only available south of the Mason-Dixon line. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Edit: Watching this yo-yo up and down has been hilarious. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. It was just a name. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Product Description. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. I'm not sure why Rebel is less offensive than Rebel Yell. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Partners & Sponsors When compared to the lineup of other wheated bourbons, that price is hard to beat. Tons of bottles out though. lol. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. In 2019 Rebel Yell went through a rebranding effort. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Yes. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Thank you. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Disgusted with the name change. In 1972, the Stitzel-Weller Distillery went out of business. Units were nicknamed for their apparent ability to yell during battle. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Rebel Yell was a term used to describe the battle cry of the confederate army. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. The phrase you get what you pay for applies quite well to Rebel Bourbon. These bottles may appeal to those looking for a private-label wheated bourbon experience. Okay, so this isnt a great sip, but not awful either. The brand has changed hands and recipes, but it is a part of American bourbon history. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Im sure theyll be hitting the clearance rack soon. Weller company merged with the Stitzel distilling company (est. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Rebel yell refers to a war cry of the confederates. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Click here to learn all about mash bills. Shame on KD. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. sberto 2 yr. ago It's up to the distributor in your state. It's those quiet rebels you really have to worry about. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. A pparently it worked; the new look caught my attention and resulted in this review. Rebel Yell is way better name than Racer75. Each costs about $27 for a 750mL bottle. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Press question mark to learn the rest of the keyboard shortcuts. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. It wont be undone but it was a mistake to change the name of an icon! It was also a favorite of Rolling Stones guitarist Keith Richards. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Good luck selling and Never Go Quietly! Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. It is only a name. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. and our If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. While the connection to the Civil War was obvious, the name never bothered me. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Powered by Invision Community. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. My favorite coasters are B&M hypers and gigas. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. "Rebel Yell will always be Rebel Yell. Alcohol: 50%. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. For the best. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. It paragons description, that yell! Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Saint_Thomas_More 2 yr. ago Rebel Yell Bourbon is often left out of the wheated discussion. Landon Sampsell We will never go there again. I was in the first graduating class of a new high school in the far south end of town. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Now that weve covered the basics, its time to get into the real reason you are here. Founder of CoasterCritic.com. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. There'd be riots for sure! By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. Even though you can definitely find some on Kings Dominions Facebook page. First Name Last Name Email Zip Code Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. I live in Alaska, by the way. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. It started with a new bottle design and a new marketing campaign. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. I guess Billy Idol needs to rerecord "Rebel Yell." Please check your entries and try again. We all know why your pleasing the pc crowd. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! 1872) to form the Stitzel-Weller distilling company in 1910. Billy Idol wrote the song because of the bourbon. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. . As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! In 2019 Rebel Yell began rebranding. In fact, Im kind of disappointed. who-ey! The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined.
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