This spot is so good it almost makes us forget that you, too, are selling something. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. (Hey, it doesnt actually taste like a real cocktail, but at least you dont have to strain yourself with a shaker.) Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. To quote founder Sam Walton: Capital isnt scarce. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". Simon Dumencois an Ad Age editor-at-large. The tagline, read by Blige: Making your health a priority is real love. Cutwater humorously pitches its ready-made canned cocktails as the beverage of choice for the indolent, but its hard not to come away with the idea that convenience might be the only reason to buy the brand. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. More from Ad Age: The social media power of Super Bowl commercial celebrities. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. Hologic. But this is the Super Bowlyou go big or you go home. YouTube. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. Instead, 2022 LeBron tells 2003 Lebron that if he wants to make history, you gotta call your own shotswhich, sure, yeah, thats perfectly good advice, but any thoughts about, say, cryptocurrency?!? We just hope its not too late, baby, for you to draw young investors away from millennial-friendly services like WeBull, Stash and Robinhood. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. Theres always that. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. You may unsubscribe at any time. OK, seriously, what the heck is going on in this Intuit TurboTax ad? More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Either way, that dog is a winner. More from Ad Age: Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial. in the series. Overall, there were 64 ads in the competition's national lineup. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. A fourth Tundra slides into formation, driven by Nick Jonas. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." At the core of all that compounding, over-the-top cuteness is a simple storyline: Sally sold seashells by the seashore, as Andr 3000 explains in voiceover, but the seashells didnt sell so well, so Sally set up a seashell store on Squarespace. And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. Live and Upcoming Full Event Replays . In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Here are the best (and worst) 2022 Super Bowl commercials: BEST: Silverado "Sopranos" "The Sopranos" opening credits get a makeover with Chevy's new electric Silverado and an emotional. Download the 2023 Super Bowl TV Ad Report from iSpot Today. This button displays the currently selected search type. But still, point well-taken. The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. This is a cute ad, cutely done, with a cute performance by superstar Zendaya. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. Cue a voice-over, raising our hopes for some sort of explanation. This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. Pringles, Lays, BMW, Planet Fitness, Hellmanns, Kia and Uber Eats were among the brands that shined during this years Big Game, More Super Bowl 2022 coverage from Ad Age, The top 5 most creative brand ideas you need to know about right now, Watch the newest commercials from Old Spice, Toyota, Ram Trucks and more, Toblerone is removing the Matterhorn from its packaging, Behind Clairols nostalgic partnership with Amazon Primes Daisy Jones & The Six, Super Bowl ads get another failing grade for director diversity, Meta introduces AI tool as chatbot interest grows, The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly, How Ulta Beauty is avoiding the de-influencing trend, Top 5 food and beverage marketing ideas to know about right now, Watch: Wieden+Kennedy global CEO on the agency's plans, new business across the industry and more, Apple should allow Lauren Fry to be more active in the industry than its other execs, advertisers say, How the pandemic damaged creativityand why remote work is only part of the problem, Watch all the Super Bowl 2022 commercials, The best and worst Super Bowl ads, reviewed, See all of Ad Age's 2022 Super Bowl news and analysis, Super Bowl ads show limited diversity and inclusion progress, Listen to music from Super Bowl 2022 commercials, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, See the NFT cameo in Bud Light Nexts Super Bowl ad, Prank Bud Light Next website gets taken down, Listen to music from Super Bowl 2022 commercials, Super Bowl ads show limited diversity and inclusion progress, How Avocados From Mexico is using the Super Bowl to acquire first-party data, Zendaya sells seashells in Squarespaces Super Bowl commercial, Watch DraftKings daring Super Bowl commercial, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Behind the Super Bowl electric vehicle ad blitz, Why the 2022 Super Bowl makes sense for travel brands, Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Inside Metas Super Bowl commercial for the metaverse, Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic makes Super Bowl debut with womens health message, See people eat all the wrong things in Uber Eats Super Bowl ad, Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial, Watch: Caesars Sportsbook unveils its Super Bowl commercial, Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Morgan Freeman stars in Turkish Airlines Super Bowl spot, The social media power of Super Bowl commercial celebrities, Gillette is back in the Super Bowl for first time in 16 years, Another crypto brand enters Super BowleToro the latest in a crowded field, See Bud Lights Super Bowl ad starring Guy Fieri, Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, How crypto brands showed up in Super Bowl 2022, The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches, See Pringles Super Bowl ad featuring a determined snacker, Why Super Bowl viewers will see more health and wellness commercials, How COVID testing brand Cue put together a Super Bowl ad in 8 days, See Mike Myers play Dr. )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. It features the "Busch guy" teaching us about wilderness survival. Flamin' Hot's Super Bowl commercial will feature Charlie Puth and Megan Thee Stallion. Virtual miniature NFL legends come to life in this commercial by the league. EV-il in GMs Super Bowl commercial, We love Kevin Hart. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Wilson Wong is a culture and trends reporter for NBC News Digital. Such a lost opportunity! Like us on Facebook to see similar stories Please give an overall site rating . This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) Eugene Levy in Nissan's "Thrill Driver". Football! answers granny. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. Next, we cut to a business owner assessing her inventory of candles. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. What is this mystical force that can change the planet? Booking.nah. The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. And thats about it. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. Peering at us through the fisheye lens of the peephole is none other than Jim Carrey, who sings out Cable guy! Were instantly transported back to 1996, when comedy classic The Cable Guy nailed our feelings about the actual cable guy, who never showed up on time and was always trying to lock us into long-term contracts. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. go figure), the furious Waddingham instantly folds. Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. The 2022 Super Bowl will air Sunday, Feb . When expanded it provides a list of search options that will switch the search inputs to match the current selection. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. . Theres insistent banging on the apartment door. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) ), makes us want to eat with our hands, pee in the backyard and sit in the dark. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. Budweiser. Caddy: Yeah, zero. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. Speaking of identity crises, this ad has no idea what the hell it wants to be. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. OK, so maybe it was the Celebrity Bowl more than anything else. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. This is one weird-ass fever dream of a commercial. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". Budweiser should sign him for its next Clydesdale commercial. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. The tradition of offbeat Super Bowl commercials continued Sunday with a star-studded guest appearances by Lindsay Lohan, Pete . Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) Here you can watch all the best of. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial.
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